Tataka

Role

Designer

Goal

Design a gender-inclusive graphic that represents the spirit of the race.

Challenge

Creating a jersey that embodies the essence of the race while remaining versatile enough for everyday cycling.

Design Work

• Sourced fabrics that aligned with the demands of the racing route.

• Developed and refined graphic designs.

• Curated and adjusted color combinations for optimal visual impact.

• Collaborated with mills to ensure the desired appearance and quality.

Result

Successfully launched a co-branded jersey that resonated with both racers and casual cyclists.

Impact

The jersey was selected by the Taiwanese Presidential Palace as a diplomatic gift for the President of Paraguay, Mario Abdo Benítez.

Lessons Learned

• Striking the balance between representing the race’s identity and ensuring the jersey’s appeal for everyday use is key in design.

• Effective collaboration with mills and careful color management are critical in achieving a high-quality final product.