Cycling Bibs Shorts

Role

Designer

Goal

Develop a versatile cycling bib suitable for various conditions, ensuring optimal performance and comfort for rides exceeding 7 hours.

Challenges

• As a classic piece representing the brand, the bib shorts needed to balance cost-effectiveness with high-performance features to appeal to target users.

• Ensuring the suspender design provided long-distance comfort without causing shoulder strain.

• Selecting a premium chamois pad capable of supporting extended rides.

• Incorporating breathable mesh fabric on the back to manage sweat effectively during intense climbs.

• Maintaining a design aesthetic that aligns with the brand’s identity.

Design Work

• Schedule Management: Oversaw the product development timeline.

• User Research: Conducted market analysis, collaborated with the marketing team to define product goals, and integrated customer feedback.

• Technical Drawing: Created detailed technical specifications for the bib shorts.

• Fabric Sourcing: Selected materials that met performance requirements, ensuring durability and comfort.

• Mill Visits: Evaluated and selected fabrics based on functionality.

• Negotiation: Worked with mills to refine fabric choices and optimize bulk production timelines.

• Sample Development: Collaborated with the sample team to resolve fit and construction issues.

• Product Presentation: Introduced the final product to the marketing, production, and cross-functional teams.

Result

Successfully developed a cycling bib short that exceeded expectations, receiving high praise from company leadership.

Impact

• Received positive feedback from internal teams and early testers, validating the product’s comfort and functionality.

Lessons Learned

• Balancing cost and functionality is crucial when developing a brand’s classic product.

• Understanding the user’s riding experience helps refine design elements for better comfort and performance.

• Negotiation and collaboration with suppliers and manufacturers play a key role in achieving high-quality production within budget constraints.